Bemax International is a premium importer, distributor and marketer of beauty, health care, wellness and baby products. We are the sole distributors of a number of brands including Dermactin-TS, Elegant Touch, Eylure false eyelashes, Freeman beauty products, Hearos Ear Plugs, Jeanne Arthes fragrances, Tweezerman grooming tools and Vicks humidifiers in South Africa.
Bemax International has its own warehousing and we can distribute our products to all parts of South Africa with a lead time of only a few days. Bemax International has a full team of sales representatives and merchandisers to service the stores in which our products are stocked. Our company also offers key accounts services, warehousing and distribution for other South African companies.
Bemax International believes that brand-building and the empowerment of people is key to our success.
Our Head office is located in Johannesburg and we have sales representatives nationally.
We currently employ 20 warehouse and office staff. And as of July 2014 our team expanded to include 21 sales representatives and 160 merchandisers representing us countrywide.
Core Marketing Strategies
Our core marketing strategy is to actively embark on a campaign to educate the end consumer about what is new and exciting. Our customer must clearly understand which products will suit his/ her needs and his/her pocket.
We have an active ongoing PR campaign where our products receive editorial coverage in the major magazines as well as websites, blogs and social media. Bemax International endeavours to make sure that our products are to be sold in all the major retailers. We regularly do in-store promotions with the various retailers, as well as targeted advertising near the points of sale.
Supporting Marketing Strategies include the following:
- Ensure that Planograms are current and well-maintained in all outlets in which they are located.
- Ensure adequate stock levels in all outlets.
- Through an understanding of the importance of the psychology of purchasing, ensure that our brands have the best possible position on the sales floor, ensuring the highest possible exposure to the “Danger of Being Sold”.
- Ensure all involved in selling the products in stores have detailed knowledge about our products.